Advertising and Point of Sale (POS)
The 'point of sale' is where the consumer makes the decision of whether or not to buy the product. Usually the POS will be linked into the other areas of the advertising campaign such as billboards and television adverts. So the consumer is possibly already subliminally ‘primed’ to be attracted the product.
POS can come in various formats from posters to hanging signs, banners, stand alone product displays, shelf edge strips and floor stickers. Whatever the format, the display needs to make consumers 'want' to buy the products. Great POS design is vital to clinch the deal in the final moments of that decision to buy.
In the process of designing POS material it is also important for the designer to take into consideration the actual manufacture of the display, the materials used, in-store assembly and storage.
How can Deckchair help?
At Deckchair, our graphic designers are experienced with Advertising, POS, posters, billboards, leaflets and more. We consult closely with you, research your market and use our experience to give you the design your product needs.
Out there in the retail marketplace competition is fierce; we will make sure that your brand stands out from the others. Your design will be eye-catching, durable and cost effective with the impact needed to sell your products.
See below examples of our advertising and POS:
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