Comments on: Writing Copy for your website http://www.deckchair.co.uk/blog/2007/11/05/writing-copy-for-your-website/ Inside the minds of the designers at Deckchair Wed, 20 Aug 2008 07:29:55 +0000 http://wordpress.org/?v=2.2.1 By: toni http://www.deckchair.co.uk/blog/2007/11/05/writing-copy-for-your-website/#comment-418 toni Mon, 19 Nov 2007 15:10:07 +0000 http://www.deckchair.co.uk/blog/2007/11/05/writing-copy-for-your-website/#comment-418 Hi Tom Thanks for that, you are so right. I was going to add a paragraph about latent semantic indexing but thought I would leave that for another blog. Thanks for stopping by Toni :) Hi Tom
Thanks for that, you are so right. I was going to add a paragraph about latent semantic indexing but thought I would leave that for another blog. Thanks for stopping by
Toni :)

]]> By: Tom Barnes http://www.deckchair.co.uk/blog/2007/11/05/writing-copy-for-your-website/#comment-417 Tom Barnes Mon, 19 Nov 2007 14:34:22 +0000 http://www.deckchair.co.uk/blog/2007/11/05/writing-copy-for-your-website/#comment-417 A good summary. It's certainly a complex issue. If I have anything to add it is that I think you need to made sure that the tail isn't wagging the dog. Your primary objective should be to write good content that your target audience wants to read. Your secondary objective, of getting up the search pages, should then follow as this primary objective is in line with Google's aim in life, namely to get good content in front of the people looking for it. A good summary. It’s certainly a complex issue. If I have anything to add it is that I think you need to made sure that the tail isn’t wagging the dog.

Your primary objective should be to write good content that your target audience wants to read. Your secondary objective, of getting up the search pages, should then follow as this primary objective is in line with Google’s aim in life, namely to get good content in front of the people looking for it.

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