News, Articles and Case Studies

22 Jan 2008

Top SEO tips to get you started: Content and Key phrases

Top SEO tip No.2 – Content and Key phrases

I’m sure no one will disagree with me that Content is still King in Search Engine Optimisation terms. When writing the content or copy for your website you need to keep the focus on your target audience. What are the phrases that your potential customers are using in the search engines?

Spend a little time using a tool like wordtracker and you will see not only what key phrases people are using but also how many other websites are competing for them. (It even has a free trial to get you started!). When you have found your niche key phrases, take the time to write a separate piece of copy that focuses on each one and turn them into separate pages of content for your website.

This is the best way to build up good, relevant content for your website that focuses on what your target market is searching for.

Join me tomorrow for your next top SEO tip!

Toni