Comments on: Graphic design case study – Environment Agency Billboard campaign http://www.deckchair.co.uk/blog/2008/02/22/graphic-design-case-study-environment-agency-billboard-campaign/ User experience, web design & ExpressionEngine development, Bristol Mon, 21 Nov 2011 11:33:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Becky http://www.deckchair.co.uk/blog/2008/02/22/graphic-design-case-study-environment-agency-billboard-campaign/#comment-208 Becky Mon, 17 Mar 2008 15:27:58 +0000 http://www.deckchair.co.uk/blog/2008/02/22/graphic-design-case-study-environment-agency-billboard-campaign/#comment-208 Hi Amanda, thanks for your comment. It's good to carry on the discussion and hear your point of view. I agree with what you are saying... We are the same at Deckchair - we know that there are companies out there who will provide you with a 'design-your-website-from-scratch' program for £50, or companies, like you said, that provide logos for £50. But we always say that you get what you pay for, and our skills and work are charged accordingly - we'd never lower our prices to match that as it devalues your work and we simply couldn't afford to design and allocate time at that price. You would end up getting a logo that is worth only £50!! I agree it's not our responsibility too. But I think there are more dimensions to this. For example, from experience with a photographer we work with, they are tied into contracts with the image banks - it is up to the image banks what is being charged for the images, so if as a photographer you have a year left until the end of your contract yet the image bank decides to start selling your images for 75p, there is apparently nothing you can do. Obviously the photographer can choose not to enter into a contract of this sort, but for those who are already signed up, their hands are tied. We seem to have a mix with our clients - it seems to be entirely dependent on the job at hand and the size of the company. A lot of smaller clients happily use Istock with us, as it meets their needs. But for more bespoke jobs with bigger companies they are happy to pay more for a more unique image, or even commission a photographer - for example with the Environment Agency job there was no way we would ever find an image to fit the concept we had developed unless we commissioned it ourselves. Hi Amanda, thanks for your comment. It’s good to carry on the discussion and hear your point of view. I agree with what you are saying… We are the same at Deckchair – we know that there are companies out there who will provide you with a ‘design-your-website-from-scratch’ program for £50, or companies, like you said, that provide logos for £50. But we always say that you get what you pay for, and our skills and work are charged accordingly – we’d never lower our prices to match that as it devalues your work and we simply couldn’t afford to design and allocate time at that price. You would end up getting a logo that is worth only £50!!

I agree it’s not our responsibility too. But I think there are more dimensions to this. For example, from experience with a photographer we work with, they are tied into contracts with the image banks – it is up to the image banks what is being charged for the images, so if as a photographer you have a year left until the end of your contract yet the image bank decides to start selling your images for 75p, there is apparently nothing you can do. Obviously the photographer can choose not to enter into a contract of this sort, but for those who are already signed up, their hands are tied.

We seem to have a mix with our clients – it seems to be entirely dependent on the job at hand and the size of the company. A lot of smaller clients happily use Istock with us, as it meets their needs. But for more bespoke jobs with bigger companies they are happy to pay more for a more unique image, or even commission a photographer – for example with the Environment Agency job there was no way we would ever find an image to fit the concept we had developed unless we commissioned it ourselves.

]]> By: Amanda Vlahakis http://www.deckchair.co.uk/blog/2008/02/22/graphic-design-case-study-environment-agency-billboard-campaign/#comment-207 Amanda Vlahakis Thu, 13 Mar 2008 15:45:59 +0000 http://www.deckchair.co.uk/blog/2008/02/22/graphic-design-case-study-environment-agency-billboard-campaign/#comment-207 Sorry to continue the 'off topic', but I must say that if photographers don't want to be paid low fees, then shouldn''t charge them. They need to not give into supplying their work at these low prices. I don't honestly know how any of them make any sort of living doing that. For instance there are plenty of places offering a logo design for £50 or £100, but you don't see me caving in to the pressure to provide my services at the same price or bid super low at places like Elance for instance. It's not our responsibility to 'not purchase' at low prices, if it's their industry and therefore it's their responsibility to charge what they feel their photography is worth and if Istock isn't profitable for them, they should stop uploading their images to it. Every time I suggest to a client paying a min of £100 for an image at Getty for instance rather than using Istockphoto.com they balk at the price and stick with Istock and they don't care if the images are being used elsewhere. Now if there was no other choice they would pay it happily. Sorry to continue the ‘off topic’, but I must say that if photographers don’t want to be paid low fees, then shouldn”t charge them.

They need to not give into supplying their work at these low prices. I don’t honestly know how any of them make any sort of living doing that.

For instance there are plenty of places offering a logo design for £50 or £100, but you don’t see me caving in to the pressure to provide my services at the same price or bid super low at places like Elance for instance.

It’s not our responsibility to ‘not purchase’ at low prices, if it’s their industry and therefore it’s their responsibility to charge what they feel their photography is worth and if Istock isn’t profitable for them, they should stop uploading their images to it.

Every time I suggest to a client paying a min of £100 for an image at Getty for instance rather than using Istockphoto.com they balk at the price and stick with Istock and they don’t care if the images are being used elsewhere. Now if there was no other choice they would pay it happily.

]]> By: Becky http://www.deckchair.co.uk/blog/2008/02/22/graphic-design-case-study-environment-agency-billboard-campaign/#comment-212 Becky Thu, 13 Mar 2008 14:48:11 +0000 http://www.deckchair.co.uk/blog/2008/02/22/graphic-design-case-study-environment-agency-billboard-campaign/#comment-212 Aha it's good to see that - I think you've demonstrated the kitsch and Barbie theme really well considering the limitations you were given in terms of imagery. We have a lot of clients who are incredibly shocked when we tell them the possible prices of stock imagery. So I must say we have used Istock quite a lot over the last few months. Considering the debate going on at the moment, we should be perhaps shamed to admit that we use websites like Istock because of the possible negative effects on the photography industry. Also, if we all keep using Istock will we eventually start using the same images...?! I think perhaps we'll write a blog on that one! I've moved away from the original subject slightly, but thanks, it was good to see your license plate! Aha it’s good to see that – I think you’ve demonstrated the kitsch and Barbie theme really well considering the limitations you were given in terms of imagery. We have a lot of clients who are incredibly shocked when we tell them the possible prices of stock imagery. So I must say we have used Istock quite a lot over the last few months. Considering the debate going on at the moment, we should be perhaps shamed to admit that we use websites like Istock because of the possible negative effects on the photography industry. Also, if we all keep using Istock will we eventually start using the same images…?! I think perhaps we’ll write a blog on that one! I’ve moved away from the original subject slightly, but thanks, it was good to see your license plate!

]]> By: Amanda Vlahakis http://www.deckchair.co.uk/blog/2008/02/22/graphic-design-case-study-environment-agency-billboard-campaign/#comment-211 Amanda Vlahakis Wed, 12 Mar 2008 20:49:00 +0000 http://www.deckchair.co.uk/blog/2008/02/22/graphic-design-case-study-environment-agency-billboard-campaign/#comment-211 It for a fashion retail clients birthday party event - she wanted Barbie Kitsch theme and the license plate was changed to her year of birth. You can see it at http://trulyace.com/blog/?p=106 - you need to scroll down to see the design larger. Amanda It for a fashion retail clients birthday party event – she wanted Barbie Kitsch theme and the license plate was changed to her year of birth.

You can see it at http://trulyace.com/blog/?p=106 – you need to scroll down to see the design larger.

Amanda

]]> By: Becky http://www.deckchair.co.uk/blog/2008/02/22/graphic-design-case-study-environment-agency-billboard-campaign/#comment-210 Becky Wed, 12 Mar 2008 11:04:54 +0000 http://www.deckchair.co.uk/blog/2008/02/22/graphic-design-case-study-environment-agency-billboard-campaign/#comment-210 Thanks for your feedback Amanda! The Environment Agency project really was a great project to work on - it was for a meaningful cause and at the same time allowed us to flex our creative muscles to provide effective solutions that the client was really happy with. It was good to work on an ongoing campaign as it allowed us to link all the entities together and really get involved. And Florence was a stunning model and so well behaved! :) Your fake license project sounds interesting - what subject matter did it involve? Becky Thanks for your feedback Amanda! The Environment Agency project really was a great project to work on – it was for a meaningful cause and at the same time allowed us to flex our creative muscles to provide effective solutions that the client was really happy with. It was good to work on an ongoing campaign as it allowed us to link all the entities together and really get involved. And Florence was a stunning model and so well behaved! :)

Your fake license project sounds interesting – what subject matter did it involve?

Becky

]]> By: Amanda Vlahakis http://www.deckchair.co.uk/blog/2008/02/22/graphic-design-case-study-environment-agency-billboard-campaign/#comment-209 Amanda Vlahakis Tue, 04 Mar 2008 21:37:55 +0000 http://www.deckchair.co.uk/blog/2008/02/22/graphic-design-case-study-environment-agency-billboard-campaign/#comment-209 Oh I love this, absolutely fabulous work, well done! And how cool that your beautiful daughter has modelled in this. Stunning photography (Florence playing amongst the waste) that really hits home, and I love the licence plate on the van :) I just did a fake licence plate today coincidentally on a client project, but it was something more glam and less meaningful than this project, lol. Oh I love this, absolutely fabulous work, well done! And how cool that your beautiful daughter has modelled in this.

Stunning photography (Florence playing amongst the waste) that really hits home, and I love the licence plate on the van :)

I just did a fake licence plate today coincidentally on a client project, but it was something more glam and less meaningful than this project, lol.

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