DeckchairLabSkills Development
Deckchair has worked with Learning Science over the last couple of years to develop their LabSkills brand and product. It’s an exciting product that is set to revolutionise the educational learning process and provides fantastic resource opportunities and practice previously unavailable to science students.
LabSkills is an e-learning resource tool for schools and universities. It is curriculum focused software that features experiments, videos, tests and exam-style questions, all aimed at enhancing lessons, aiding coursework and revision, giving excellent opportunities for practice and learning.
Deckchair was originally approached to develop the logo and branding for the new LabSkills product, and from then on has supported the product through exhibition design, software case artwork, packaging concepts and most recently a new website.
LabSkills has received huge publicity so it was crucial the design and branding portrayed the product and its nature successfully. There were key factors central to the development of the LabSkills brand – educational, scientific, professional, serious, cutting edge – as well as the inherent considerations; ensuring the logo is memorable, unique, consistent and appropriate.
The exhibition banners, case artwork and packaging that followed continued the LabSkills theme, clearly presenting the information and brand whilst appealing to the target market. The unique icon, movement shapes and strong colours ensure the contemporary, scientific nature of LabSkills stands out.
The latest addition to the LabSkills brand was the website, launched towards the end of 2009. The key aim was to inform users about the product and it’s unique capabilities, acting as an important and sole reference point. Here, we utilised rich media to engage the user and enhance their experience through the website, using video, slideshows and imagery to boldly display the product and how it works. Static pages simply wouldn’t have done it justice. The website focuses on imagery/media, concise information and calls-to-action, ensuring the user is quickly and easily presented with the information they require.
You can visit the LabSkills website here.
The next step is to add further product information to the website, featuring extra video tailored towards the end-user, and from there, we look forward to the next stage of development, whatever that may be!
See the rest of the LabSkills work in our portfolio.
