DeckchairWhy opt for a Content Management System (CMS)
The saying that the world doesn’t stand still has never been truer than it is today. Technology is moving at a fascinating speed and the pace of change is apparent in websites. A website has evolved from being a static, online presence to a dynamic marketing and resource tool, which no business can afford to be without.
Keeping your website fresh and updated is a key factor to it’s success and at Deckchair we would advise any company updating or changing their website to opt for one with a content management system.
To quote Wikipedia – itself the perfect example of a website with a content management system – a CMS enables “the publication of web content to websites and mobile devices, in particular, allowing content creators to submit content without requiring technical knowledge of HTML or the uploading of files.” Wikipedia then goes on to invite people to rewrite the article!
In a nutshell, a website with a content management system means you take control of your website and can change most of the content at will without needing the help of a web designer.
There are two obvious advantages to a CMS:
- Companies can make their own changes quickly, without seeking out their web designer
- A company managing its own website reduces web management costs
But over and above this, having a website with a CMS greatly enhances search engine optimisation. A business which has control of its website is more likely to make changes to the content. The more often the content is changed, updated and reinvigorated the more it is visited by search engine ‘robots’ and the higher up the search engine tree the site goes.
While we’re still on the search engine topic; keywords and phrases which people search for are constantly changing; with a CMS you can change your text at will and keep up to date. Use your CMS and Google Analytics, and you can keep track of the keywords people are using to find your website, then change your content accordingly.
From a user point of view, updating your website regularly can maintain their interest and keep them coming back to your site for more. If your website never changes and you offer the user nothing new, why should they come back?
Having a CMS does mean you have to devote time regularly to managing your website and really consider how it can be useful to both you and your users. What can you regularly output from your site that will keep people interested? New and advice? Hints and tips related to your services? New photography or products you offer?
You can more quickly and easily add articles, news, case studies and testimonials, for example.
Deckchair will always be here for major website changes, for website advice and to guide you through managing your website but with a CMS you can get the best out of your website to ensure it fully promotes your business and brings you sales.