The saying that the world doesn’t stand still has never been truer than it is today. Technology is moving at a fascinating speed and the pace of change is apparent in websites. A website has evolved from being a static, online presence to a dynamic marketing and resource tool, which no business can afford to [...]
Continue reading Why opt for a Content Management System (CMS)
Article 3 in the series ‘What does your website do for you?’
A website is an address that can be easily visited by all, that represents the ideas and personality of the organisation behind it. The beauty of the medium means that as the ideas and personality change within the organisation, so too can the website.
Businesses [...]
Continue reading Evolving your web presence
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Article 2 in the series ‘What does your website do for you?’
People believe there is a solution on the web that can help them. They believe that by searching they can find the right service or product that their business needs and will make their lives easier. As we said in our last article, the [...]
Continue reading Building confidence in your website
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Top SEO tip No.5 – Google Analytics
Once you have designed and optimised your website, you need to check your stats regularly to see how well it is working for you. You can then make educated adjustments to your web design or page content.
Sign up to Google Analytics (It’s free) and you will be able to [...]
Continue reading Top SEO tips to get you started: Google Analytics
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Top SEO Tip No.4 – Directories
Submitting your website to certain online directories will bring not only extra traffic but good inbound links to your website as well. So, good for your SEO and your business will be found more easily on the seach engines.
I would highly recommend FreeIndex, as their name suggests it is FREE! [...]
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Top SEO tip No.3 – Title tags
Once you have written the relevant content for your website (See yesterday’s blog), it is now very important that your Title tags are written correctly and you are making the best use of them.
Your title tag is the heading of each web page that appears at the top of [...]
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Top SEO tip No.2 – Content and Key phrases
I’m sure no one will disagree with me that Content is still King in Search Engine Optimisation terms. When writing the content or copy for your website you need to keep the focus on your target audience. What are the phrases that your potential customers are using [...]
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Over the space of this week I will post a series of blogs containing some top SEO tips that I hope will be of some use to you, particularly if you are just starting out. So here goes with the first one:
Top SEO tip No. 1 – Domain Name
If you are about to choose the [...]
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Thought I would do a short post on this subject as it is still a topic for debate and a little confusing (possibly only for me).
What is Google PageRank? PageRank is a numerical scoring system that gives a unique ranking to every page on the internet. The ranking number is based on the number and [...]
Continue reading How important is Google PageRank?
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During the process of designing a website I find that very often the job of writing the copy for the site is completely underestimated. I suppose to the client the look and functionality of the website are foremost in their minds. Of course these are vitally important, but getting the copy right is also important [...]
Continue reading Writing Copy for your website
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Deckchair
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