Getting the website you want
The following questions are designed to help you to think about every aspect of your website and how you might want it to look and function. Your website is your most powerful business tool and it is very important to get it right. Conveying as much information to your designer as possible will ensure you get the website you want!
What is your company profile?
- What do you do?
- How many staff do you employ?
- What is your niche market?
What are the main objectives for this website?
- For example: Increase sales, help existing customers, advertise new promotions/discounts, promote new services or attract new clients.
What image do you want to convey to your customers?
- For example: Stylish, elite, friendly, approachable
What is your target audience?
- Give a clear outline, for example: Young, adventurous, mature, well off
- How can the website be designed to appeal to that target market? What do you know about them in terms of their age, sex, geographic location, income, aspirations, hopes and fears?
What other promotional/marketing activities are you involved in?
- Do you need them linked or tied in with your website?
What is your USP (Unique Selling Point)?
- What makes your company different from your competitors?
- How can the website get this message across?
Functionality
- What are the key functions needed for your website?
- How can it be designed to make it as user friendly as possible?
- Do you need a content management system, to allow you to update the website yourself?
- Do you need ecommerce - to sell products online?
Content
- How many pages will you need and what will they contain?
- Do you need help with copywriting?
- Do you already have pictures of your product or will you need help with photography / picture research to give a professional look?
- Do you just require a basic site or would animated pages work better for you?
Marketing your website
- How will people find your website?
- Do you need help with search engine optimisation?
- Do you want to run a Pay Per Click campaign?
Designs that work
- Please list any designs or websites that you have seen that you like the look of or show an image that would work for you.
What is your budget?
- How can you utilise your funds to the best advantage?
What is your deadline?
- Have a clear idea of your timescale.
See our portfolio for examples of our work. Alternatively give us a call on 0117 9299 150 or email us.