SEO & Web Marketing

Understanding the way that the search engines work is the key to marketing your website successfully.

SEO stands for Search Engine Optimisation. This means optimising the pages of your website so that the search engines (such as Google) place them high on their natural listings.

Understanding the way that the search engines work is the key to marketing your website successfully. SEO encompasses a host of different tasks, ranging from how the website is built, to maintaining a blog or Twitter account, to analysing your website statistics and running a pay per click campaign.

Amongst other items, a website should use correct and approved methods of coding that are accessible and up to date and the content should be relevant to your subject matter and useful to the user, informed by looking at what users will be searching for.

At Deckchair we will build your website from the ground up to be search engine friendly and can advise on how to market your website in the most appropriate way for your business.

As part of your website development, we can help you with:

  • Keyword research
  • Keyword campaigns
  • Comprehensive site evaluation
  • Web statistics and tracking
  • Conversion analysis
  • Copy writing
  • Link building
  • Pay per Click campaigns (PPC)
  • Blogging & Twitter